Why the fish?
We are asked a lot why we have a fish as our logo. Well that is a great question. There is a few reasons.
Here is #1. I love to fish. Mostly bass fishing but really any fishing is my happy place. Out doors, enjoying nature and the water has always been my Disneyland.
I was lucky enough to spend a couple of years fishing full time. It was an amazing experience. Through a lot of really bad choices and a toxic relationship my opportunity fell apart.
After I stopped fishing I decided to feel really bad for myself, make even more bad choices and cause my life to fall apart.
Then one day it changed. I changed. I realized I had complete control over life. Since that day life has become beautiful again.
At one point my Wife Amanda asked me if I wanted to fish again. I did. I wanted to every day. But it just wasn't time yet.
So I decided to build a company first.
The fish had to be the logo. He is what drives me. Every time I look at that logo it reminds me of where I was and where I am now.
Soon I want to build this brand enough that we are able to help other people know what a powerful experience fishing can be.
Well I was going to talk about all the environmental reasons for the fish, but all of that just kind of came out.
I have never even said any of this out loud. Not even sure if I have ever fully thought it.
I guess we all just learned why the fish!